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Expands its presence in the men's grooming category.
June 3, 2009
By: TOM BRANNA
Editor
P&G knows what men want. Or at least it’s working hard and spending money to find out. On Monday, P&G acquired The Art of Shaving, a prestige men’s grooming company. A price wasn’t disclosed, but sources suggest P&G paid $60 million for the Miami-based company—about two times 2008 sales. The acquisition bolsters P&G’s already strong presence in the men’s grooming category. After all, the company made a huge splash a few years ago with its $57 ...
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